2024
10/09
13:39
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How to send mass emails

With the rapid development and popularization of the Internet, online marketing has quickly surpassed various traditional marketing and become the main channel for corporate marketing and promotion. Email mass sending has become one of the important ways of online marketing because of its low cost and good effect. However, in recent years, major email service providers have been constantly iterating and updating, making it increasingly difficult to send mass emails, and many companies' marketing emails cannot be sent out at all. So, how can we send mass emails efficiently?


Preparation for mass email sending

Prepare a domain name

Collect customer email addresses

Choose a suitable email mass sending tool


1. Prepare a domain name

Domain name is very important in email mass sending because it is related to the sender's identity, sender's trust and sender's reputation. The sending domain name is the "identity card" when sending emails, and each account must have a sending domain name. Using your own domain name can promote yourself and appear more formal on the one hand, and it will not be affected by the credit of other people's domain names on the other hand.


2. Collect customer email addresses

Before sending mass emails, you also need to collect customers' valid email addresses in advance and establish a special email mass sending address pool. At present, there are many ways to collect customer email addresses, such as directly purchasing email addresses, email subscription collection, member registration collection, machine automatic collection, SNS network collection, etc. Not all email addresses collected through these channels are valid addresses. When we send mass emails, we need to clean these addresses and remove invalid addresses to ensure the success rate of our mass emails. The invalid email address cleaning function of AtomEmailPro mass mailing software has fast cleaning speed and good effect. It can clean and filter up to tens of millions of addresses a day without charging any additional fees.


3. Choose a suitable mass email tool

As the saying goes, "If you want to do your job well, you must first sharpen your tools." In order to improve the effect of mass emails, you also need to choose a suitable mass email tool. There are many mass email tools on the market now, and the product levels are uneven. Here I recommend a mass email tool - AtomEmailPro, which can use a large number of outboxes to send emails to tens of thousands of customer mailboxes, with a super high delivery rate.


Start sending mass emails

1. Email title

When sending mass emails, it is critical to design a good email title. The email title is a stepping stone in the process of mass email sending. Only titles that can attract users' attention will make users click on your email to read it. We can add the user's name, username or nickname in the title, which can give users a sense of intimacy and make them more willing to open the email to read.


2. Email content

The email content is the core of mass email sending. The quality of the content directly affects the conversion rate of mass email sending. Therefore, when designing the email content, we must first ensure the completeness of the content. The most important thing is that the email content must be attractive and can make the recipient interested in your products or services.


3. Sending time

Although there is no time limit for mass email sending, not all time periods are suitable for mass email sending. According to the relevant data statistics of AtomEmailPro, 8-9 am and 3-4 pm are the golden time periods for sending emails. If your email is sent abroad, you must also pay attention to the time difference between various countries and regions. You may need to arrange employees to send mass emails at night or in the early morning. In response to this situation, AtomEmailPro has launched a scheduled mass mailing function. Users only need to set the email sending time in advance, and the system will automatically send the email at the specified time, without arranging personnel on duty.


4. Effect tracking

Sending the email is only the first step of mass mailing. Next, we need to track the effect of mass mailing. We need to know whether the email is successfully sent to the user's inbox, whether the user has opened the email to view it, when the user opened the email, etc., and then optimize the email based on the obtained data, so as to continuously improve the effect of mass mailing. In order to facilitate users to track the effect, AtomEmailPro provides detailed data statistics reports. Through graphical statistics reports, users can intuitively view the email sending status, opening status, click status, opening status of mailboxes with different domain names, etc.